What we do
With all services working side by side - strategic
marketing, creative design, public relations and digital marketing
– Merchant has developed one of the most expert teams of healthcare
marketing professionals in the UK.
Our teams work collaboratively from the initial brief to the
final results to ensure that your campaign is truly integrated and
delivers direct business results.
How we work
We look at your business as healthcare marketing
experts, objectively and with fresh eyes and in partnership with
you, we will identify the most effective strategy to deliver your
desired results.
Our solution neutral planning means we have no vested interest
in recommending one service over another - so the outcome will be
right for you....
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Marketing and Design
Having been immersed in the healthcare industry every
day for over 15 years, we have a genuine knowledge advantage over
generalist marketing agencies. You won’t be paying us to
learn how patient choice will affect you, to study the latest
healthcare marketing and advertising regulations, to understand
your referral processes, or to know what a model posing as a
consultant should be wearing!
Our aim is to work in close partnership with you to understand
quickly your business, your ambitions and your challenges to ensure
that we develop the right marketing strategy to deliver you a
return on investment...
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Public Relations
Over the last two years healthcare has become the
fastest growing topic in terms of column inches and air time in the
media. We have excellent relationships with editors and
health correspondents from the national and local media whether
they work for online, TV, radio, professional journals, tabloids or
broadsheets.
We have a proven track record of delivering extensive media
coverage for our clients so whether you are looking to target your
local newspaper, Pulse or The Daily Mail we know how to get your
story promoted....
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Digital
The fast-paced evolution of
digital communication is not only an exciting
marketing channel to work with but has significantly
opened up the world of healthcare.
Patients, GPs, consultants and stakeholders are able to readily
gain access to up to date information. Social networks are
providing strong platforms for help, support and advice outside of
the professional services. You can cost-effectively reach
your niche audiences with highly targeted messages and easily
measure the effectiveness. Conferences are being replaced
with webinars with live polls and immediate feedback....
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